The Flash web experience

Shockingly, this is what often happens on a Flash based site:

open a site.

nothing happens.

wait.

refresh.

flash loading screen.

freezing at 27%.

wait.

wait.

refresh.

frozen at 27%.

wait.

refresh.

frozen at 27%.

realise it refreshes from cache or something.

empty browser cache.

starts loading from 1%! maybe it will work this time…

freezing at 27%.

give up.

This example is NOT an exaggeration. A marketing tool that puts the customer through all this? No, thanks.